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Snapchat

Snapchat Conversion Events API

Endpoints for sending web, app, and offline conversion events to Snap for campaign measurement and optimization.

Documentation Provider Profile APIs.io OpenAPI GitHub

Snapchat Conversion Events API is one of 7 APIs that Snapchat publishes on the APIs.io network, described by a machine-readable OpenAPI specification.

Tagged areas include Conversion Events. The published artifact set on APIs.io includes an OpenAPI specification and API documentation.

This API exposes 2 operations across 2 paths, and defines 8 schemas. It is described by OpenAPI 3.2.0, at version 3.0.

Requests are made against a single base URL, https://tr.snapchat.com/v3.

2 operations 2 paths 8 schemas 2 POST

Metadata

The identity and technical contract details declared by the specification.

Specification
OpenAPI 3.2.0
API Version
3.0
Base URL
https://tr.snapchat.com/v3
Authentication
API Key
Contact
Snap for Developers
Terms of Service
View terms
Resource Areas
1

Authentication & Security 1

Snapchat Conversion Events API declares 1 security scheme for authenticating requests. An API key is passed in the query as access_token (accessToken). By default, every request must be authenticated.

  • accessToken — Static long-lived access token generated from the Business Details page of Ads Manager.

Paths & Operations 2

Across 2 paths, the API surfaces 2 operations — 2 POST. Each is listed below with its method, path, parameters, and response codes.

Conversion Events 2

Endpoints for sending web, app, and offline conversion events to Snap for campaign measurement and optimization.

POST
/{pixel_id}/events
Send Web Conversion Events
sendWebConversionEvents 2 params body → 200400401429
POST
/{snap_app_id}/events
Send App Conversion Events
sendAppConversionEvents 2 params body → 200400401429

Schemas 8

The contract defines 8 schemas that model the data the API accepts and returns. The most detailed are UserData (18 properties), ConversionEvent (8 properties), CustomData (8 properties), ContentItem (5 properties). Each schema is shown below with its type and property counts.

ErrorResponse
object
Error response returned when conversion event submission fails.
3 properties
CustomData
object
Custom data associated with the conversion event, such as purchase amount, currency, and product information.
8 properties
ContentItem
object
A product or content item associated with a conversion event.
5 properties
ConversionEvent
object
A single conversion event with event details, user data, and optional custom data.
8 properties 3 required
UserData
object
User identification data for matching conversion events to Snapchat users. All personally identifiable information should be hashed using SHA-256 before sendin…
18 properties
ConversionEventResponse
object
Response returned after successfully submitting conversion events.
2 properties
AppData
object
App-specific data for mobile app conversion events.
3 properties
ConversionEventRequest
object
The request body for sending conversion events. Contains an array of one or more event objects.
1 property 1 required

Specification

The full machine-readable OpenAPI contract behind this narrative.

Source

snapchat-conversion-events-api-openapi.yml Raw ↑

Other APIs Snapchat publishes across the network.

Snapchat Creative Kit
AE Profile APIs.io
Snapchat Camera Kit
AE Profile APIs.io
Lens Studio
AE Profile APIs.io
Snapchat OAuth API
AE Profile APIs.io
Snapchat User Profile API
AE Profile APIs.io
Snapchat Ads MCP Server
AE Profile APIs.io
#Conversion Events
← Back to S APIs
API Details
ID
snapchat:snapchat-conversion-events-api
Base URL
https://tr.snapchat.com/v3
Docs
https://developers.snap.com/api/marketing-api/Ads-API/introduction
Provider
Snapchat
APIs.io →  GitHub →
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