MoEngage Create Campaigns API
The Create Campaigns API from MoEngage — 3 operation(s) for create campaigns.
MoEngage Create Campaigns API is one of 46 APIs that MoEngage publishes on the APIs.io network, described by a machine-readable OpenAPI specification.
Tagged areas include Create Campaigns. The published artifact set on APIs.io includes an OpenAPI specification, API documentation, and an API reference.
This API exposes 3 operations across 3 paths, and defines 111 schemas. It is described by OpenAPI 3.2.0, at version 2025-11-20.
Requests are made against 2 base URLs: https://api-{dc}.moengage.com/, https://api-{dc}.moengage.com/core-services/v1.
3 operations
3 paths
111 schemas
3 POST
Metadata
The identity and technical contract details declared by the specification.
Authentication & Security 1
MoEngage Create Campaigns API declares
1 security scheme
for authenticating requests.
It accepts HTTP basic authentication (BasicAuth).
By default, every request must be authenticated.
BasicAuth— Authentication is done via Basic Auth. This requires a base64-encoded string of your credentials in the format 'username:password'. - Username: Use your MoEnga…
Paths & Operations 3
Across 3 paths, the API surfaces 3 operations — 3 POST. Each is listed below with its method, path, parameters, and response codes.
Create Campaigns 3
POST
/v5/campaigns
Create Campaign Draft (V5)
POST
/v5/campaigns/{campaign_id}/validate
Validate Campaign (V5)
POST
/campaigns
Create Campaign
Schemas 111
The contract defines 111 schemas that model the data the API accepts and returns. The most detailed are AndroidBasicDetails_2 (19 properties), AndroidBasicDetails (19 properties), EmailCampaignCreateV5Request (15 properties), PushCampaignCreateV5Request (15 properties). Each schema is shown below with its type and property counts.
EmailCampaignContent
object
Email content, locales, and A/B variations. For full POST /v5/campaigns request examples that include campaigncontent, refer to campaigndeliverytype on EmailCa…
3 properties
GoalEventAttribute
object
Attributes associated with the conversion goal event.
10 properties
KeyValuePair
object
A custom key-value pair attached to the push payload.
2 properties
V5SuccessEnvelope
object
3 properties
Geofences
object
Geofence location details for location-triggered campaigns. Required for LOCATIONTRIGGERED campaigns. For per-triggeredat runnable payloads (ENTRY, EXIT, dwell…
9 properties
7 required
EmailCampaignCreateV5Request
object
Request body for creating an Email campaign draft via POST /v5/campaigns. Required fields are channel, campaigndeliverytype, and createdby. connector is requir…
15 properties
3 required
AndroidTimer
object
Timer configuration for Timer and Timer with Progress Bar templates. Required for: TIMER and TIMERWITHPROGRESSBAR templates
6 properties
ConversionGoalDetails
object
Configuration for tracking campaign conversion goals. For runnable single-goal and multi-goal examples, refer to [Conversion goal tracking](/api/campaigns/audi…
2 properties
PushCampaignCreateV5Request
object
Request body for creating a Push campaign draft via POST /v5/campaigns. Only channel, campaigndeliverytype, and createdby are required. Optional components (ba…
15 properties
3 required
CampaignCreateV5Request
SegmentationDetails
object
Defines the target audience for the campaign. For included/excluded filter combinations, filter primitives (userattributes, actions, customsegments), and opt-o…
4 properties
PeriodicDetails
object
Configuration for periodic campaigns. Required for PERIODIC campaigns. For runnable Daily, Weekly, Monthly (specific dates), and Monthly (first Monday) example…
6 properties
AdvancedDetails
object
Advanced Push delivery settings, including notification expiration and per-platform priority. For runnable iOS APNS priority and Android priority examples, ref…
2 properties
AndroidTemplateBackup
object
Fallback notification content for when the template cannot be rendered. Required for: Stylized Basic, Simple Image Carousel, Image Banner with Text, Timer, and…
7 properties
PushDeliveryControls
object
Controls for Push campaign delivery behavior. For per-delivery-type runnable examples (throttle, event-triggered, device-triggered, location-triggered, queuing…
13 properties
ControlGroupDetails
object
Configuration for control groups. For runnable campaign-control-group and global-control-group examples, refer to [Control groups](/api/campaigns/audience-sche…
3 properties
UserAttributeFilter
object
Filter based on user attributes.
10 properties
BTSDetails
object
Best Time to Send (BTS) configuration. BTS selects an optimal send time per user based on historical engagement patterns. For the field schema and required-whe…
4 properties
PushBasicDetailsV5
object
Identifying metadata for the Push campaign, including name, team, tags, and platform targeting. For field-by-field rules, conditional requirements, and platfor…
9 properties
UTMParams
object
UTM parameters for tracking campaign performance. The five standard keys (utmsource, utmmedium, utmcampaign, utmterm, utmcontent) are explicitly defined. Custo…
6 properties
AndroidPushContent
object
Android push notification content.
8 properties
IOSButton
object
Action button configuration for iOS push notifications.
1 property
PushTriggerCondition
object
Trigger condition details for Push event-triggered, device-triggered, and related campaigns. Required for EVENTTRIGGERED, DEVICETRIGGERED, and LOCATIONTRIGGERE…
8 properties
CampaignDraftCreatedData
object
Payload returned when a draft is successfully created.
2 properties
2 required
IOSAdvanced
object
Platform-level advanced settings for push delivery - TTL, priority, badge count, and similar controls.
5 properties
CustomSegmentFilter
object
Filter using a custom segment.
3 properties
WebBasicDetails
object
Basic details for the Web push notification.
5 properties
IOSPushContent
object
iOS push notification content.
7 properties
AndroidButton
object
Action button configuration for Android push notifications.
5 properties
Connector
object
Email connector configuration for sending email campaigns. Required for inline Email test requests and before an Email campaign can be published or sent for te…
2 properties
2 required
IOSTemplateBackup
object
Fallback notification content for when the template cannot be rendered. Required for: Stylized Basic and Simple Image Carousel templates
9 properties
V5ErrorEnvelope
object
2 properties
WebAdvanced
object
Platform-level advanced settings for push delivery - TTL, priority, badge count, and similar controls.
2 properties
WebPushContent
object
Web push notification content.
4 properties
CampaignAudienceLimit
object
Configuration for capping the number of users a campaign can reach (max-send). Campaign Audience Limit (also called max-send) caps how many users a single camp…
4 properties
CarouselContent
object
Configuration for image carousel in Simple Image Carousel template. Required for: Simple Image Carousel template
2 properties
IOSBasicDetails
object
Basic details for the iOS push notification.
14 properties
EmailBasicDetailsV5
object
Identifying metadata for the Email campaign, including name, team, tags, and subscription category. Conditional requirements: name, contenttype, userattributei…
7 properties
Goal
object
A single conversion goal configuration.
6 properties
ActionFilter
object
Filter based on user actions/events. Use inside segmentationdetails.includedfilters.filters or triggercondition.includedfilters.filters.
6 properties
VariationDetails
object
Configuration for A/B testing variations. For runnable MANUAL (fixed split) and SHERPA (auto-optimized) examples, refer to [A/B test variations](/api/campaigns…
5 properties
PushCampaignContent
object
Push message content, locales, and A/B variations. For full POST /v5/campaigns request examples that include campaigncontent, refer to campaigndeliverytype on…
3 properties
PlatformSpecificDetails
object
Platform-specific configuration details for Push. For runnable Android and iOS examples and the mutual-exclusion rule on iOS audience flags, refer to [Platform…
2 properties
AndroidBasicDetails
object
Basic details for the Android push notification. Fields vary by templatetype. All templates support common fields like title, message, defaultclickaction.
19 properties
SchedulingDetails
object
Defines when the campaign should be sent. For per-delivery-type runnable payloads (ASAP, ATFIXEDTIME, SENDINBTS, SENDINUSERTIMEZONE, and PERIODIC with periodic…
8 properties
EmailDeliveryControls
object
Controls for Email campaign delivery behavior. For runnable examples, refer to [Email delivery controls](/api/campaigns/audience-scheduling-delivery-referencee…
5 properties
EmailContent
object
Email campaign content.
12 properties
FilterGroup
object
A group of filters combined with a logical operator. For detailed segmentation payload and supported fields, refer to [Create Custom Segment](https://developer…
2 properties
PushContent
object
Push notification content for Android, iOS, and Web platforms.
3 properties
UserTimezoneDetails
object
Configuration for sending in the user's timezone. For the field schema and required-when-SENDINUSERTIMEZONE rule, refer to [User timezone](/api/campaigns/audie…
2 properties
AndroidAdvanced
object
Platform-level advanced settings for push delivery - TTL, priority, badge count, and similar controls.
10 properties
WebButton
object
Action button configuration for Web push notifications.
3 properties
IOSCarouselContent
object
Configuration for image carousel in Simple Image Carousel template. Required for: Simple Image Carousel template
2 properties
V5ValidateResponse
object
- When valid is true, only valid is returned. - When valid is false, errors lists one or more field-level issues found during publish-time validation (DRAFTPUB…
2 properties
EmailTriggerCondition
object
Trigger condition details for Email event-triggered campaigns. Required for EVENTTRIGGERED campaigns. For per-delay-type runnable payloads (ASAP, DELAY with AF…
7 properties
EmailCampaignContent_2
object
Contains the content and variations for the Email campaign.
3 properties
1 required
KeyValuePair_2
object
A key-value pair for custom data.
2 properties
2 required
Geofences_2
object
Geofence location details for location-triggered campaigns. Required for LOCATIONTRIGGERED campaigns.
9 properties
7 required
AndroidTimer_2
object
Timer configuration for Timer and Timer with Progress Bar templates. Required for: TIMER and TIMERWITHPROGRESSBAR templates
6 properties
2 required
ConversionGoalDetails_2
object
Configuration for tracking campaign conversion goals.
2 properties
AndroidTemplateBackup_2
object
Fallback notification content for when the template cannot be rendered. Required for: Stylized Basic, Simple Image Carousel, Image Banner with Text, Timer, and…
7 properties
4 required
SegmentationDetails_2
object
Defines the target audience for the campaign.
4 properties
PeriodicDetails_2
object
Configuration for periodic campaigns. Required for PERIODIC campaigns.
6 properties
GmailAnnotationsProductCarousel
object
Product Carousel annotation shown in Gmail's Promotions tab. Use MANUAL to specify products directly in the request, or PRODUCTSET to pull products dynamically…
3 properties
1 required
GmailAnnotationsProductCarouselProductSetData
object
Product set configuration for the Gmail Annotations product carousel. Pulls products dynamically from a MoEngage Catalog product set. Required when productcaro…
5 properties
5 required
AdvancedDetails_2
object
Advanced campaign settings.
2 properties
ControlGroupDetails_2
object
Configuration for control groups.
3 properties
UserAttributeFilter_2
object
Filter based on user attributes.
9 properties
4 required
BTSDetails_2
object
Best Time to Send (BTS) configuration. BTS provides a prescriptive time slot to send a campaign to increase the chance of user interaction.
4 properties
PushDeliveryControls_2
object
Controls for Push campaign delivery behavior.
10 properties
UTMParams_2
object
UTM parameters for tracking campaign performance.
6 properties
2 required
GmailAnnotationsProductCarouselManualProduct
object
A single product entry in a manual product carousel. All fields below are required for each product.
7 properties
7 required
AndroidPushContent_2
object
Android push notification content.
8 properties
1 required
IOSButton_2
object
Action button configuration for iOS push notifications.
1 property
1 required
PushTriggerCondition_2
object
Trigger condition details for Push event-triggered campaigns. Required for EVENTTRIGGERED campaigns.
8 properties
IOSAdvanced_2
object
Advanced configuration options for iOS push notifications.
5 properties
CustomSegmentFilter_2
object
Filter using a custom segment.
3 properties
2 required
WebBasicDetails_2
object
Basic details for the Web push notification.
5 properties
3 required
IOSPushContent_2
object
iOS push notification content.
7 properties
1 required
AndroidButton_2
object
Action button configuration for Android push notifications.
5 properties
3 required
Connector_2
object
Email connector configuration for sending email campaigns.
2 properties
2 required
IOSTemplateBackup_2
object
Fallback notification content for when the template cannot be rendered. Required for: Stylized Basic and Simple Image Carousel templates
9 properties
2 required
WebAdvanced_2
object
Advanced configuration options for Web push notifications.
2 properties
WebPushContent_2
object
Web push notification content.
4 properties
2 required
CampaignAudienceLimit_2
object
Configuration for limiting campaign audience.
3 properties
CarouselContent_2
object
Configuration for image carousel in Simple Image Carousel template. Required for: Simple Image Carousel template
2 properties
2 required
IOSBasicDetails_2
object
Basic details for the iOS push notification.
14 properties
2 required
GmailAnnotations
object
Gmail Annotations shown in Gmail's Promotions tab. Two annotation types are supported: dealcard and productcarousel. These are mutually exclusive — include onl…
5 properties
3 required
PushCampaignRequest
object
14 properties
10 required
ActionFilter_2
object
Filter based on user actions/events.
6 properties
2 required
VariationDetails_2
object
Configuration for A/B testing variations.
5 properties
2 required
PushCampaignContent_2
object
Contains the content and variations for the Push campaign.
3 properties
1 required
PlatformSpecificDetails_2
object
Platform-specific configuration details.
2 properties
AndroidBasicDetails_2
object
Basic details for the Android push notification. Fields vary by templatetype. All templates support common fields like title, message, defaultclickaction.
19 properties
5 required
CampaignCreateRequest
SchedulingDetails_2
object
Defines when the campaign should be sent. All date-time values must be passed in UTC.
6 properties
1 required
EmailDeliveryControls_2
object
Controls for Email campaign delivery behavior.
5 properties
EmailContent_2
object
Email campaign content.
13 properties
4 required
PushBasicDetails
object
Contains the basic information about the Push campaign.
9 properties
3 required
GmailAnnotationsDealCard
object
Deal Card annotation shown in Gmail's Promotions tab. All four fields below are required when dealcard is present.
4 properties
4 required
ErrorResponse
object
1 property
EmailBasicDetails
object
Contains the basic information about the Email campaign.
9 properties
3 required
FilterGroup_2
object
A group of filters combined with a logical operator. For detailed segmentation payload and supported fields, refer to [Create Custom Segment](/api/filter-segme…
2 properties
2 required
UserTimezoneDetails_2
object
Configuration for sending in the user's timezone.
2 properties
EmailCampaignRequest
object
15 properties
9 required
GmailAnnotationsProductCarouselManualData
object
Manual product list for the Gmail Annotations product carousel. Required when productcarousel.type is MANUAL. Minimum 2 products required.
2 properties
2 required
AndroidAdvanced_2
object
Advanced configuration options for Android push notifications.
10 properties
WebButton_2
object
Action button configuration for Web push notifications.
3 properties
1 required
IOSCarouselContent_2
object
Configuration for image carousel in Simple Image Carousel template. Required for: Simple Image Carousel template
2 properties
2 required
CampaignCreateSuccessResponse
object
1 property
EmailTriggerCondition_2
object
Trigger condition details for Email event-triggered campaigns. Required for EVENTTRIGGERED campaigns.
7 properties
Specification
The full machine-readable OpenAPI contract behind this narrative.
Source
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#Create Campaigns
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