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Lob Creatives API

The creatives endpoint allows you to create and view creatives. Creatives are used to createreusable letter and postcard templates. The API provides endpoints for creating creatives, updating creatives,retrieving individual creatives, and deleting creatives.

Lob Creatives API is one of 48 APIs that Lob publishes on the APIs.io network, described by a machine-readable OpenAPI specification.

Tagged areas include Creatives. The published artifact set on APIs.io includes an OpenAPI specification and API documentation.

This API exposes 1 operation across 1 path, and defines 52 schemas. It is described by OpenAPI 3.2.0, at version 1.20.2.

Requests are made against a single base URL, https://api.lob.com/v1.

1 operations 1 paths 52 schemas 1 POST

Metadata

The identity and technical contract details declared by the specification.

Specification
OpenAPI 3.2.0
API Version
1.20.2
Server
https://api.lob.com/v1
Authentication
HTTP Basic
License
Terms of Service
Resource Areas
1

Authentication & Security 1

Lob Creatives API declares 1 security scheme for authenticating requests. It accepts HTTP basic authentication (basicAuth). By default, every request must be authenticated.

Paths & Operations 1

Across 1 path, the API surfaces 1 operation — 1 POST. Each is listed below with its method, path, parameters, and response codes.

Creatives 1

The creatives endpoint allows you to create and view creatives. Creatives are used to create reusable letter and postcard templates. The API provides endpoints for creating creati…

POST
/creatives
Create
creative_create 1 param body → 200default

Schemas 52

The contract defines 52 schemas that model the data the API accepts and returns. The most detailed are letter_details_writable (10 properties), campaign_writable (10 properties), letter_details_returned (9 properties), qr_code_campaigns (8 properties). Each schema is shown below with its type and property counts.

postcard_size
string
Specifies the size of the postcard. Only 4x6 postcards can be sent to international destinations.
address_editable_us
user_provided
stringnull
Accepts an envelope ID for any customized envelope with available inventory. If no inventory is available for the specified ID, the letter will not be sent, an…
failure_status_code
integer
A conventional HTTP status code: 401 - Authorization error with your API key or account 403 - Forbidden error with your API key or account 404 - The requested…
returned_resource
letter_details_writable
object
Properties that the letters in your Creative should have. See the qrcode attribute below to add a QR code to your creative.
10 properties 1 required
company
stringnull
Either name or company is required, you may also add both. Must be no longer than 40 characters. If both name and company are provided, they will be printed on…
crv_inside
The artwork to use as the inside of your self mailer creative. Notes: - HTML merge variables should not include delimiting whitespace. - PDF, PNG, and JPGs mus…
metadata
object
Use metadata to store custom information for tagging and labeling back to your internal systems. Must be an object with up to 20 key-value pairs. Keys must be…
error
object
Lob uses RESTful HTTP response codes to indicate success or failure of an API request. In general, 2xx indicates success, 4xx indicate an input error, and 5xx…
1 property 1 required
card_id
string
Unique identifier prefixed with card.
mail_type
string
A string designating the mail postage type: uspsfirstclass - (default) uspsstandard - a cheaper option which is less predictable and takes longer to deliver. u…
crv_id
string
Unique identifier prefixed with crv.
creative_writable
returned
object
Properties that the postcards in your Creative should have. See the qrcode attribute below to add a QR code to your creative.
4 properties
lob_base
object
4 properties 3 required
extra_service
stringnull
Add an extra service to your letter. Can only be non-null if mailtype isn't uspsstandard. See pricing for extra costs incurred. certified - track and confirm d…
double_sided
boolean
Set this attribute to true for double sided printing, or false for for single sided printing. Defaults to true.
adr_id
string
Unique identifier prefixed with adr.
cmp_use_type
stringnull
The use type for each mailpiece. Can be one of marketing, operational, or null. Null usetype is only allowed if an account default usetype is selected in Accou…
crv_file
Notes: - HTML merge variables should not include delimiting whitespace. - All pages of a supplied PDF file must be sized at 8.5"x11", while supplied HTML will…
letter_details_returned
object
Properties that the letters in your Creative should have. See the qrcode attribute below to add a QR code to your creative.
9 properties
crv_front
The artwork to use as the front of your postcard. Notes: - HTML merge variables should not include delimiting whitespace. - PDF, PNG, and JPGs must be sized at…
inline_address_us
buckslip_id
string
Unique identifier prefixed with bck.
campaign_writable
object
10 properties 3 required
self_mailer_details_returned
object
Properties that the self mailers in your Creative should have. See the qrcode attribute below to add a QR code to your creative.
4 properties
crv_back
The artwork to use as the back of your postcard creative. Notes: - HTML merge variables should not include delimiting whitespace. - PDF, PNG, and JPGs must be…
object
string
Value is resource type.
tmpl_id
string
Unique identifier prefixed with tmpl. ID of a saved [HTML template](section/HTML-Templates).
cmp_id
string
Unique identifier prefixed with cmp.
date_created
string
A timestamp in ISO 8601 format of the date the resource was created.
local_file_path
string
The path to a local file.
creative_base
object
3 properties
cmp_schedule_type
string
How the campaign should be scheduled. Only value available today is immediate.
address_fields_us
object
5 properties 4 required
color
boolean
Set this key to true if you would like to print in color. Set to false if you would like to print in black and white.
qr_code_campaigns
object
Customize and place a QR code on all the postcards, letters or self mailers in a campaign. Redirect URLs are fully customizable i.e. they can be standard singl…
8 properties 2 required
self_mailer_details_writable
object
Properties that the self mailers in your Creative should have. See the qrcode attribute below to add a QR code to your creative.
3 properties 1 required
campaign_item
address_placement
string
Specifies the location of the address information that will show through the double-window envelope. To see how this will impact your letter design, view our l…
date_modified
string
A timestamp in ISO 8601 format of the date the resource was last modified.
campaign_list
array
Array of campaigns associated with the creative ID
self_mailer_size
string
Specifies the size of the self mailer. The 17.75x9trifold size is in beta. Contact support@lob.com or your account contact to learn more.
deleted
boolean
Only returned if the resource has been successfully deleted.
creative
custom_envelope_returned
objectnull
A nested custom envelope object containing more information about the custom envelope used or null if a custom envelope was not used.
3 properties 3 required
from_attribute
Must either be an address ID or an inline object with correct address parameters. All addresses will be standardized into uppercase without being modified by v…
crv_outside
The artwork to use as the outside of your self mailer creative. Notes: - HTML merge variables should not include delimiting whitespace. - PDF, PNG, and JPGs mu…
writable
object
Properties that the postcards in your Creative should have. See the qrcode attribute below to add a QR code to your creative.
3 properties 1 required
letter_add_on_types
string
resource_description
stringnull
An internal description that identifies this resource. Must be no longer than 255 characters.

Specification

The full machine-readable OpenAPI contract behind this narrative.

Source

lob-creatives-api-openapi.yml Raw ↑

Other APIs Lob publishes across the network.

Lob Accounts API
Lob Addresses API
Lob Bank Accounts API
Lob Bank_id API
Lob Bg_id API
Lob Billing Groups API
Lob Booklet_id API
Lob Booklets API
Lob Buckslip_id API
Lob Buckslips API
Lob Bulk API
Lob Campaigns API
Where this information came from

This is an independent, third-party profile of Lob Creatives API, published by API Evangelist. We do not operate, host, resell, or support these APIs, and we are not affiliated with or endorsed by the company unless stated above. Everything here is built from publicly available information — the company's own site, developer portal, documentation, public repositories, and the specifications it publishes for public use. Nothing is obtained by breaching a system, defeating an access control, or using credentials.

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