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Bombora Digital Audience Builder (DAB) API

Programmatic interface to Bombora's Digital Audience Builder for composing custom B2B audiences from intent, firmographic, and behavioral signals and activating them to downstream data exchanges, DSPs, and partner platforms via the activate route.

Bombora Digital Audience Builder (DAB) API is one of 7 APIs that Bombora publishes on the APIs.io network, described by a machine-readable OpenAPI specification.

Tagged areas include Digital Audiences, Audience Activation, AdTech, and Programmatic. The published artifact set on APIs.io includes API documentation and an OpenAPI specification.

This API exposes 7 operations across 5 paths, and defines 25 schemas. It is described by OpenAPI 3.0.1, at version v1.

Requests are made against a single base URL, https://api.bombora.com/digital-audiences/v1.

7 operations 5 paths 25 schemas 1 DELETE1 GET2 POST3 PUT

Metadata

The identity and technical contract details declared by the specification.

Specification
OpenAPI 3.0.1
API Version
v1
Base URL
https://api.bombora.com/digital-audiences/v1
Authentication
HTTP Bearer
Resource Areas
1

Authentication & Security 1

Bombora Digital Audience Builder (DAB) API declares 1 security scheme for authenticating requests. It accepts HTTP bearer tokens (JWT) (bearerAuth). By default, every request must be authenticated.

Paths & Operations 7

Across 5 paths, the API surfaces 7 operations — 1 DELETE, 1 GET, 2 POST, 3 PUT. Each is listed below with its method, path, parameters, and response codes.

Operations 7
POST
/{dataexchange}
Create a digital audience.
1 param body → 201401403409422
GET
/{dataexchange}/{externalId}/{partnerId}
Get a digital audience.
3 params → 200401403404
PUT
/{dataexchange}/{externalId}/{partnerId}
Update a digital audience.
3 params body → 204401403404422
DELETE
/{dataexchange}/{externalId}/{partnerId}
Delete a digital audience.
3 params → 200204
PUT
/{dataexchange}/{externalId}/{partnerId}/activate
Activate a digital audience.
3 params → 204401403409
PUT
/{dataexchange}/{externalId}/{partnerId}/suspend
Suspend a digital audience.
3 params → 204401403404
POST
/{dataexchange}/estimate
Estimate the size of a digital audience.
1 param body → 200401422502

Schemas 25

The contract defines 25 schemas that model the data the API accepts and returns. The most detailed are b2c_interest (2 properties), ccm_industry (2 properties), functional_area (2 properties), install_data (2 properties). Each schema is shown below with its type and property counts.

DataExchanges
string
Available data exchanges. adobe - Adobe appnexus - Xandr (AppNexus) bluekai - BlueKai eyeota - Eyeota liveramp - LiveRamp lotame - Lotame measure - Test Only m…
status
string
Status of the audience
externalId
string
Unique identifier to associate with this segment. Only letters, numbers, dashes -, and underscores are accepted. If MediaMathDirect, must be a numeric value wi…
partnerId
string
Partner or Member ID. Adobe and Xandr (AppNexus) partner IDs must be numeric values. For theTradeDesk partner IDs, only letters, numbers, dashes -, and undersc…
cpmPrice
string
CPM associated with the segment. Must be in $0.25 increments for Xandr.
name
string
Name of custom audience
endDate
string
Date when the audience is suspended. Must be no more than 13 months in the future.
topics
array
List of [topic IDs](/docs/reference-api/1/routes/topics/get) of your audience's interest
domains
array
List of domains of your audience
filters
array
List of filter objects to filter your audience
surgeId
string
ID of Company Surge ® Report to link If provided it will disregard supplied domains.
granularInstallData
array
List of granular install products for your audience
filterOr
boolean
Combine filter conditions with OR "Show me user profiles in finance or located in Japan"
entityParty
integer
Options are 1 (First) or 3 (Third). Select First Party to only include your First Party Audience in the segment.
b2c_interest
object
2 properties
ccm_seniority
object
2 properties 2 required
ccm_company_revenue
object
2 properties 2 required
ccm_company_size
object
2 properties 2 required
state
object
2 properties 2 required
professional_group
object
2 properties 2 required
intent_category
object
2 properties 2 required
install_data
object
2 properties 2 required
functional_area
object
2 properties 2 required
ccm_industry
object
2 properties 2 required
country
object
2 properties 2 required

Specification

The full machine-readable OpenAPI contract behind this narrative.

Source

bombora-digital-audience-api-openapi.yml Raw ↑

Other APIs Bombora publishes across the network.

Bombora Authentication API
Bombora Intent API
Bombora Account List API
Bombora Reference API
Bombora Webhooks API
Bombora Company Surge API (v4)
Where this information came from

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