AppLovin Conversion API for Lead Generation

The AppLovin Conversion API (CAPI) for Lead Generation lets advertisers send server-to-server conversion events (page_view, generate_lead) directly to AppLovin / Axon for attribution and optimization. Events include user identifiers (axwrt cookie, aleid, email, phone, IP, user agent) which AppLovin auto-hashes where required. Up to 100 events can be batched per request, and events are deduplicated against pixel-fired client-side events using a dedupe_id.